Frequently Asked Questions

Facebook Ads & Google Ads Management

I specialise in Facebook (Meta) Ads and Google Ads management. Below are the most common questions I get from business owners about ads, outsourcing, audits, AI, and training.

1. What does a Facebook Ads Manager do?

A Facebook Ads Manager sets up, runs, and optimises campaigns across Facebook and Instagram. This includes:

  • Business Manager setup.

  • Pixel and Conversions API installation.

  • Audience targeting and retargeting.

  • Creative testing and ad copywriting.

  • Tracking performance metrics like CTR, CPC, and ROAS.

I make sure every pound you spend on Meta Ads delivers measurable results.

2. What does a Google Ads Manager do?

A Google Ads Manager builds and manages campaigns across Search, Performance Max, Shopping, Display, and YouTube. Key tasks include:

  • Keyword research and competitor analysis.

  • Campaign and ad group setup.

  • Writing optimised ad copy and assets.

  • Managing budgets, bids, and placements.

  • Reporting in Google Analytics 4.

I specialise in combining Meta Ads and Google Ads for a complete funnel strategy—Meta drives demand, Google captures intent.

3. Why should I outsource to a Facebook Ads freelancer or Google Ads manager?

Outsourcing ads management saves time, reduces wasted spend, and increases ROI. As a freelance Ads Manager, I:

  • Stay up to date with platform updates like Meta Advantage+ and Google Performance Max.

  • Optimise campaigns using data-driven strategies.

  • Manage budgets effectively, from £5 a day to £1,000 a day.

  • Free up your time so you can focus on running your business.

For most businesses, outsourcing to an experienced freelancer achieves faster results than DIY campaigns.

4. Why should small businesses invest in learning Facebook Ads?

Learning Facebook Ads gives small businesses the confidence to:

  • Run low-budget campaigns from just £5 a day.

  • Avoid costly mistakes in targeting and setup.

  • Ask the right questions when hiring an Ads Manager.

  • Build the foundations for scaling when the business grows.

That’s why I created the Meta Ads Starter Kit—a short course that helps you set up and run ads profitably.

5. What results can I expect from hiring an Ads Manager?

Results vary, but clients typically see:

  • Lower cost per lead or purchase.

  • Higher return on ad spend (ROAS).

  • Better audience targeting and retargeting.

  • More consistent and scalable sales.

I focus on both short-term wins and long-term growth.

6. How do Facebook Ads and Google Ads work together?

Facebook Ads generate awareness and demand. Google Ads capture high-intent searches.
Together, they cover the full journey—from first discovery to final conversion.

7. What makes Ali Williams Marketing different from an agency?

When you work with me, you get:

  • Direct access to a skilled freelancer, not a junior exec.

  • Flexible rolling support, audits, or one-off projects.

  • Agency-level expertise with freelancer affordability.

I combine creativity, strategy, and data to deliver results for small businesses and lifestyle brands.

8. Do I need a big budget to get started with ads?

No—you can start with £5–£30 per day. Success depends more on:

  • Strong strategy.

  • Tracking setup.

  • Quality ad creatives.

  • A smooth website and checkout experience.

Even a small budget can achieve great results when optimised.

9. What is an Ads Audit, and do I need one?

An Ads Audit is a detailed review of your current Meta or Google Ads account. It covers:

  • Campaign structure and setup.

  • Tracking and conversion accuracy.

  • Audiences, keywords, and placements.

  • Creative performance.

It’s ideal if you’re already running ads but want to improve results.

10. How does AI impact Facebook Ads and Google Ads?

AI is built into Meta Advantage+ and Google Performance Max. It automates:

  • Audience targeting.

  • Bidding strategies.

  • Creative testing.

But AI needs to be managed. As an Ads Manager, I feed the platforms quality data and guide optimisation to ensure budget isn’t wasted.

11. How do I work with Ali Williams Marketing?

You can work with me in three ways:

  1. Ongoing Ads Management – full Facebook & Google Ads setup, optimisation, and scaling.

  2. One-off Ads Audits – professional review with actionable recommendations.

  3. Training & Courses – learn to run your own ads with the Meta Ads Starter Kit.

To get started, join my waitlist or send me a message via my contact form.