Google & Meta Ads Results for Small Businesses:
A Performance Round-Up
Paid advertising can feel overwhelming for small businesses — especially when results are inconsistent, tracking feels unclear, and advice online often contradicts itself.
This round-up shares real performance data from a small group of businesses running Google and Meta ads with a focus on clarity, sustainable growth, and long-term confidence — not quick wins.
Paid Ads Performance Snapshot (Small Business Accounts)
Across three small business clients I managed directly, paid ads delivered the following results:
£30,954 total ad spend
1,994 purchases generated
£121,920 in tracked purchase revenue
3.94x return on ad spend
In practical terms, that means nearly £4 generated for every £1 invested across Google and Meta advertising.
Important note:
These figures represent a snapshot of select small business accounts only and do not include any agency or freelance work I’ve delivered alongside this.
Three Small Business Success Stories
1. Rebuilding Paid Ads Foundations
One product-based business came to me after experiencing inconsistent results from paid ads. The focus wasn’t scaling quickly — it was fixing fundamentals. Once tracking, structure and creative were aligned, ads became predictable and far less stressful.
2. Scaling Carefully With Meta Ads
Another client was ready to grow but cautious with budget. By leaning into creative-led strategy and allowing Meta’s algorithm time to learn, ads became a controlled and measurable growth channel rather than a risk.
3. Strong Returns Without Big Budgets
The third business proved that strong performance doesn’t rely on high spend. With clear messaging, solid foundations and patience, paid ads consistently drove sales at modest budgets.
Different industries. Different goals.
The common thread? Strategy always beats spend.
What These Results Really Show
A 3.94x ROAS matters — but what matters more is understanding why ads perform the way they do.
Successful Google and Meta advertising for small businesses depends on:
clear objectives
strong creative and messaging
correct tracking
time for campaigns to learn
When these pieces are in place, paid ads stop feeling like a gamble and start functioning as a reliable business tool.
Supporting Small Businesses With Paid Ads
My role isn’t just to run ads, it’s to help business owners understand them.
To bridge the gap between DIY experimentation and agency-level strategy, without unnecessary complexity.
If you’re a small business owner looking to make Google or Meta ads work more predictably, this is exactly the work I specialise in.
