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Campaign Planning Using the most up-to-date best practices, I’ll build an effective campaign structure that sets you up for success. I’ll target audiences, test multiple creative types of adverts, and use in-platform lead generation tools to give you an edge over your competition. I design eye catching images and graphics in-line with full branding guidelines and write copy which talks to your customer. Creative A/B Testing To ensure the highest conversion rates possible, I will test various creative types, analyse trends in audience behavior, and redirect ad spend to highest performing ads. Bidding & Scheduling Bidding is an essential part of any social advertising strategy, and I use advanced bidding strategies to drive the best ROI. As your campaign gathers data over time, I adjust your bids and your campaign will become more efficient. Optimisation & Reporting I run a number of tests on your headlines, click through action, images, making changes to improve performance. 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