The Meta Ads Starter Kit

A Self-Paced Course to Help You Master Facebook Ads — Without the Guesswork

Running ads doesn’t need to feel overwhelming. This course is designed for small business owners and entrepreneurs who want a straightforward, step-by-step way to start using Facebook and Instagram ads to grow — even if you’ve never opened Ads Manager before.

You’ll learn how to create smart, effective campaigns using Meta’s latest AI-driven tools (including Advantage+), and gain the confidence to manage ads that actually convert.

What You’ll Learn:

Lesson 1: What Are Meta Ads & Why Do They Matter?

An introduction to the Meta advertising platform, how it works, and why it's one of the most powerful tools for small business growth in 2025. We'll walk through targeting, budgets, and how ads fit into your bigger marketing picture.

Lesson 2: Setting Up Your Meta Business Suite (The Foundation)

Step-by-step instructions for setting up your Business Manager correctly — including how to create your ad account, connect your Facebook and Instagram pages, and stay in control of your assets.

Lesson 3: Creating Your First Campaign & Ad Set (Advantage+ Structure)

Learn how to set up your campaign using the latest Meta Ads Manager structure — one campaign, one ad set, and multiple ads. We’ll show you how to choose the right objective (Sales or Leads), set your budget, and keep your settings simple but effective.

Lesson 4: Building Your First Meta Ad

The creative part — how to build an ad that resonates with your audience. You’ll learn how to choose ad formats, write great copy, set your call-to-action, and make your visuals work harder. We’ll also cover using catalogue ads and Instant Forms.

Lesson 5: Creating Your Ad Set (Additional Strategy Support)

For those who want to dig a bit deeper, this lesson gives you further clarity on budgeting, placements, targeting, and how Meta’s Advantage+ AI uses your creative to reach the right people.

Lesson 6: Optimising Your Meta Ads (Daily & Weekly Checks)

Learn how to monitor, assess, and refine your campaigns with simple daily and weekly checks. You'll understand how to:

• Spot early performance signals without turning ads off too soon.

• Review your metrics such as CTR, CPC, ROAS and CPA.

• Make creative swaps and small adjustments based on trends.

• Allow the algorithm time to stabilise, especially during the learning phase. This lesson includes a printable checklist to help you stay consistent without getting overwhelmed.

Next Steps

A wrap-up to celebrate your progress, with resources to take your Meta ads further — whether that means trying Google Ads next or working with a specialist when you’re ready to scale.

Bonus Lesson: Building a Funnel Strategy with AI

Discover how to structure your campaign for real results — from awareness to conversion — using creative that guides your audience step by step. This lesson includes examples for product and service-based businesses and explains why letting your ads stabilise is key.

Bonus Lesson: Setting Up Meta Instant Forms (Lead Generation)

Learn how to create Instant Forms to capture leads directly in Meta, and how to sync them with your CRM — including Klaviyo — to trigger welcome flows and build your email list on autopilot.

Bonus Lesson: Setting Up Your Commerce Manager

A must for product-based businesses. We walk you through how to link your catalogue, organise your product sets, and understand Meta’s product taxonomy to get the most from dynamic sales ads.

Bonus Lesson: Scroll-Stopping Ad Creative Formula

Understand how to build ads that stand out in the feed. This lesson gives you a repeatable formula and examples to help your ad copy and visuals grab attention and convert.

Final Lesson: Troubleshooting & Learning Phase Support

What to do when things don’t seem to be working. We’ll help you understand the learning phase, when to wait it out, and how to spot issues early.

Plus: Printable Checklists & Visual Guides

Each core lesson comes with downloadable resources to keep learning simple and clear — including Canva-style visuals and worksheets you can keep beside your laptop as you build.